The final Macworld?
Thursday, January 01, 2009

Hi All-
As we prepare for our annual pilgrimage next week to San Francisco for the
Macworld Expo, I'm slightly depressed that, for all intent and purposes, this may
be the last Macworld. I won't bore you with my opinion on why Apple is moving
this direction - I'm sure you have read varying speculation from a hundred
different "insiders." While I won't miss spending a boatload of cash to exhibit at
the show, I will miss the opportunity to meet all the wonderful folks who stop by
our booth every year. Obviously Macworld gives us a vehicle to announce new
products, demo our wares, meet our colleagues in the biz, and even attend
great parties. But for us, Macworld has always had that intangible draw of
meeting the people who buy our software. On several different occasions we
have went home with great feature ideas from customers stopping by and letting
us know how _they_ use the product. That's huge for us. Macworld has never
been about making money, it's about connecting with the customer.
If you are heading out to Macworld next week, make sure you stop on by the
booth (S-429) to say hi. We would love to chat. :-)
Mike









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